Viral Marketing Initiatives

By definition “viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.” (The Six Simple Principles…, 2012) So it really… Continue reading Viral Marketing Initiatives

Blogging and Tweeting for Businesses

Social Media is extremely important, especially for businesses. It provides an excellent resource for a business to promote themselves online and build a strong relationship with their target audience. With most social platforms being free to use and additional paid promotional options being easily accessible; these channels help businesses increase their chances of attracting the… Continue reading Blogging and Tweeting for Businesses